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Unilever brand rolls out “Victory Shower” digital campaign.
February 8, 2010
By: TOM BRANNA
Editor
“Who Dat” in the shower with Dove? Why its Super Bowl XLIV MVP Drew Brees. The New Orleans Saints quarterback is appearing in a new digital campaign for Dove Men+Care, which Unilever rolled out after his team beat the Indianapolis Colts last night. The “Victory Shower” campaign is a first of its kind for the Unilever brand and involved shooting players from both teams in advance, with the final spot being selected based on the result of the game. Victory Shower” is als...
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